"sniffing in the wind"

Community surveys around our Port-Jérôme plant in France have consistently ranked industrial smells high on the list of local concerns. We have contributed to a campaign to train employees and local volunteers to identify specific odours and help us locate the sources.

The rigorous 18-month “sniffing in the wind” programme, followed by several actions and investments, has led to significant reductions in odour emissions and a considerable improvement in community satisfaction ratings.